SMS Marketing
Don’t let your brand get drowned out in today’s crowded digital marketing landscape. At Banter Messaging, we leverage the power of text message marketing to help organizations stand out, engage their audience, increase conversions, and cultivate long-term interest and loyalty.
Skip the trial and error phase of integrating a new channel to your direct marketing. Working with Banter to develop a best-in-class text message marketing program will help you avoid costly mistakes like “burning” your contact list with annoying texts, or getting fined for spamming your audience.
— Annie Lascoe, Chief Relationship Officer, DigDeep
— David Mallory, Director of Annual Giving, Whitman Walker Foundation
— Emily Lauten, Senior Manager for Digital Marketing, UNHCR
— Patrick Stevenson, Chief Mobilization Officer, Democratic National Committee
Connecting with people isn’t easy. Their inboxes are flooded, they are tired of clickbait, and are weary of spam calls. Personalized text messages cut through the noise and get your audience’s attention in a way that other direct marketing channels simply don’t.
higher response rate than phone calls or emails
of SMS messages are read within 3 minutes.
of consumers are OK with receiving SMS messages from brands after they’ve opted in.
Branded content can often seem pushy or disingenuous. A conversational approach to marketing will give you a deeper understanding of your audience, and help you connect with them in authentic and meaningful ways.
SMS subscribers are much more likely to engage, donate and act vs. email subscribers. Whether you want to raise awareness, learn more about your customers or promote a specific service or event, we plan and execute a powerful SMS strategy that hits your engagement, conversion and loyalty goals like never before.
We get to know your business needs, benchmark your goals, and help you choose the right SMS technology to add to your marketing stack.
Schedule a call
We build your funnel in order to grow your audience or create a contact list from scratch, and provide you with a calendar of powerful interactive text messages to connect with your audiences.
Text messages have a 99% open rate and are read in 90 seconds on average. Harnessing this speed means hitting your marketing goals more effectively than ever before.
— Brooklyn Ramos, Strategic Director
— Annie Lascoe, Chief Relationship Officer
— David Mallory, Director of Annual Giving, Whitman Walker Foundation
— Emily Lauten, Senior Manager for Digital Marketing, UNHCR
At Banter, we truly believe that compelling text messages can be leveraged to hit ambitious business goals. How do we know? Because we’ve done it many times before.
The USA for UNHCR wanted to focus on the long game—keeping opt out rates low, and still seeing high returns from fundraising texts.
By leveraging text message marketing the ACS scaled from 6 events to 95—in just one year.
A look at how the NEA used SMS to guide their audience through a complex application process.
Command your audience’s attention with the art of conversational micro-content. By working on SMS campaigns for organizations big and small we’ve learned that the best way to sway hearts, change minds, and drive revenues is through meaningful conversations.
Are you ready to get started with text message marketing?
SMS marketing can be costly, especially if it’s not done right. At Banter Messaging we are dedicated to building successful SMS marketing programs, and helping you figure out whether it’s the right channel to help you reach your goals is part of that. From helping you select the right technologies, to developing message strategies and scoping out your bandwidth for responses, we make sure you hit your goals with maximal ROI.
There are many advantages to choosing to work with a seasoned professional to set up your SMS marketing program, chief among them being that an expert will help you skip a costly and timely “trial and error” phase. An SMS specialist will be familiar with the many laws that regulate text message marketing, and make sure that you stay compliant and follow best practices.
An expert will also know how to avoid one of the worst outcomes in direct marketing: burning a list of contacts, and losing access to your audience.
Finally, there are a multitude of softwares that you could add to your stack, and thousands of ways you could go about structuring your program. An expert can help you choose the right software for your organization’s needs, and gauge your team’s bandwidth in order to launch an ROI positive program that you can sustain.
The first step in your SMS marketing strategy will be to build your contact list. Whether you will be doing peer to peer marketing, or opt-in marketing, there are many ways to do this.
Once you have set-up tactics and gathering points for collecting phone numbers, we’ll be able to start engaging your audience.
Customers who opt-into your text messages will be glad to hear from you, provided your content is helpful, personable, and timely. That being said, there is always a chance that someone doesn’t want to get your messages. If that’s the case, they will let you know pretty quickly, and you’ll be able to concentrate on communicating with an audience who is ready to engage with your brand!
While email marketing can yield amazing results, every text message you send will have a far better chance of reaching their target than any email campaign. For example, while emails have an average open rate of 15 to 20%, text messages have an open rate of up to 98%.
This is also why most email marketing softwares charges you a fee based on the size of your database, while SMS marketing is priced by the actual text message. When done right, SMS marketing is the most efficient and cost-effective ways to reach your audience, and drive them to action.
Even if you’re broadcast text-messaging, it’s completely possible to divide your sends into batches, and time them in a way that you’ll be able to handle the replies. We’ve worked with organizations big and small, and will be able to gauge the volume and frequency of your sends that correspond to your bandwidth.
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